In this post we are going to look at what digital marketing is and also the benefits.
What is Digital Marketing?
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising (digital billboards), and any other digital medium (SMS).
A few list of Digital Marketing activities
Social Media Marketing
Social Media Management
Search Engine Optimization
Search Engine Marketing
1. Global Reach – its covers a wider range of target market compared to traditional media.
2. Cost Effective – will reach the right customers at a much lower cost than traditional marketing methods.
3. Measurable Result – How do you know whether your marketing is working or not?
It is very difficult to track the success of a traditional marketing campaign like radio or TV advertisement, but every digital marketing strategy used is measurable. This takes the guess work out of determining whether your marketing is actually working or not.
4. Target Audience – When you purchase billboard space or place a radio advert, you’re taking a shot in the dark that the message will reach its intended audience. But with digital marketing, you can reach your preferred audience.
5. Potential clients are on Social media – No matter what industry your business is in, your potential customers are spending time on social media platforms so as Facebook, Instagram and Twitter. Digital marketing will easily help you reach them.
6. Audience Engagement – another benefit of digital marketing is that it helps you understand the needs of your customers. It gives you the opportunity to relate with your clients, know how they feel about your products or services, and what you need to improve on.
Digital marketing has become an important tool for promoting products and services all over the world, not only to sell to potential clients but to also engage them.
It is now very easy for brands to expand their target market from local to national and even international market at low cost.
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