Before i share the secret of “How to make money from blogging” let me share this story with you.
Earlier this year my 3 years old son was preparing for their career day in school, and each kid was meant to wear a career custom.
My wife asked my son, what do you want to become in future? he responded a Doctor.
She ask, what does mummy do for a living? he said Doctor.
Then she ask, what does daddy do, my son looked at me and said, daddy is always pressing computer. I couldn’t stop laughing. But my wife didn’t find it funny, and asked me what should he tell them i do for a living.
I said, tell them i am a successful blogger and i make more money sitting at home and pressing computer.
My name is Uncle Mark, i am a proud blogger and digital marketer and i want to share with you the secrets on how to make money from blogging.
I started blogging in 2015, but didn’t make any money until October 2016. Within 5 months i had made over $3000 from only advertising.
My Blog www.betawin.net
My Niche: Football Betting
Attached picture is my Google AdSense earning for my first five months.
At the moment AdSense is the least of my blog’s revenue source
What I am about to share, some successful bloggers might either not tell you or charge you huge amount of money for it.
In my 2 years as a blogger I have successfully figured out how to effectively monetize any kind of blog in Africa especially in Nigeria. Thanks to Yaro Stark who is responsible for my blog success story.
Before we go into the topic fully, let’s have a clear understanding of what a blog is, and who is a blogger.
What is a blog?
A blog is a regularly updated website
Blogging is the act of adding new materials or regularly updating a blog.
Who is a Blogger?
A Blogger is one who regularly writes materials for a blog.
First before you consider blogging, ask yourself these questions
What am i good at, What problem can i solve and how can i add value to my audience?
If you have nothing to offer, i suggest you don’t go into blogging.
That been said, you need to choose the right blog topic or niche.
There are two kinds of blogs;
Professional blogs are a blogs about an experts experience in a particular topic or field e.g. dating, health of finance.
News Blogs are like online magazines or newspapers. A typical example of this kind of blog is that of Nigeria’s celebrated blogger Linda Ikeji (my mentor).
News blogs are very difficult for an individual to maintain, because it is time consuming and you must be on top of the latest news and post plenty articles each day.
They require large volumes of traffic before you can make money via advertising.
Initially my blog was a news blog, before i converted it to a professional blog, although I still update every day.
Now you can see why i didn’t make any money from advertising in my first year. Because with news blogs no traffic no earnings. This is one of the reasons why must bloggers fail when they start blogging.
Professional Blog is the best kind of blog, because it’s about your expertise in a field, and its very easy to maintain.
You don’t need to have huge traffic to be successful (i will explain later) neither do you need to break the latest news like Sahara Reporters.
All you need is high quality contents, which you can publish once, twice a week or daily in my case and earn good income. Spending less than 2 hours a day managing it on like News Blog.
Below are the 3 Mega Professional Blog topics that can earn you a full time income.
As a start-up blogger don’t be discouraged because a popular blogger is blogging about your topic of expertise.
Competition is a good source of traffic. When i started my blog “Betawin.net” i didn’t make the first 100 page on Google Search. But i did pretty well at that time.
But right now my site is ranking top 10 on Google Search for the phrase “VIP tips”. I achieved that through Digital Marketing (will be discussed later)
Let me explain what i mean by “Competition is a good source of Traffic”
No doubt, Linda Ikeji is the No. 1 blogger in Nigeria, her blog covers every aspect of daily news, entertainment, etc.
For instance you want to start a blog, instead of trying to do what Linda is already doing, narrow down your topic to let’s say Nollywood Gossips.
Then with the use of Digital Marketing target Linda Ikeji’s audience who are interested in Nollywood movies and direct them to your blog.
When these visitors arrive your Nollywood Gossip blog, they will not leave. This is because rather than go to Linda‘s blog where they will likely get lost with lots of other news posts, they will stick to your blog where they get exactly what they want .
For example, I want to eat hot Amala & Ewedu soup with shaki and kpomo. Mr Bigg’s might have it, but I rather go to Iya Bassira buka to eat it, because that is what she is good at. Do you understand?
You can blog about dating in your 40s rather then blogging about dating in general.
Let’s take another instance, Instead of trying to be like Sahara Reporters, concentrate on your State news. Blog only about the news in your State. Be the number source of news in your State. Before you know it all the major news networks both local and international will rely on you to confirm news reports from your State.
Please don’t get me wrong. With good content, authentic news source, financial muscle and the right digital marketing team by your side, you can outshine the very top bloggers including Sahara or Linda and even me.
Quality Content + Marketing = Your Traffic Source
Now that you have selected a blog topic, the next step is to write Corner Stone contents and promote them using the right communication channels.
Corner Stone contents or articles are the foundation of a good blog. This contents are the values you offer to the public. These are articles that will attract attention and engage audiences.
Types of Corner Stone contents
The List post eg. List of top bloggers in Nigeria
The Definition blogs eg. What is ketosis?
How to‘s e.g How to stop Windows 8 from using too much internet data.
The best form of marketing or communicating your blog contents to generate traffic is via Digital Marketing.
Sharing your blog contents on social media platforms alone will only generate the needed traffic if you have large followers that are interested in your niche.
What is Digital Marketing?
The key to my initial marketing success was Facebook Marketing (SM). Then i added my Search Engine Optimization (SEO) skills, that is how i made top 10 on Google Search for the phrase “VIP tips”
Now i only depend on SEO for my traffic. With the right SEO expert you get free traffic for life.
Recently i have added Influencer Marketing to my list of marketing technique.
NB: Choosing the wrong influencer to promote your blog post will most likely yield no result. Influencers have their niches, so choose the right influncer that has the audience you need.
The sad trust is that every new blogger wants to get an Adsense account. When their application is denied they get disappointed and quit blogging. Some get lucky and their account is approved, but they fail to make $50 a month because of low traffic. They eventually get frustrated and give up.
Others might take a bold step and contact some companies to buy ads space on their blogs, but with no positive response.
In my first year I almost gave up, until I discovered my money comes from my Subscribers.
Let me explain it to you.
You have got your Adsense account approved for your blog. With 100 website visitors everyday you might not make up to N10,000 in a month with Adsense.
But with 10 loyal subscribers you can earn more than N30,000 monthly. How?
You are professional in fitness and wellness and your blog has 100 subscribers. You send a mail to them about your weight loss class which will cost N5,000 for a duration of 30 days.
10 of the 100 subscribers decide to sign up for the class.
That is N50,000 in 30 day.
Same applies to all kinds of Professional Blogs. You can charge for your services, sell physical products such as shoes, bags etc. You know your subscribers, and you know what they like.
So with a traffic of 100 monthly active visitors you can make more money than someone with 1000 visitors who uses Adsense.
I used my Social Media Marketing technique to drive traffic to my site, when the visitors arrive i offered them value and also urge them subscribe to my newsletter for special offers.
Let’s say 5000 people visited my website in 1 month via the sponsored ads, and 1000 decided to subscribe to my email list.
At the start of the new month, I send them an email about my products or services. E.g N5000/month. Because I have earned their trust over time with my quality contents, 200 out of the 1000 subscribers will decided to buy.
That is 200 x N5000 = N100,000 monthly income.
Just from your subscribers not AdSense or any form of advertising. They will buy because they trust you.
The key to turning your blog in to a revenue source is not AdSense or a million monthly visitors, but your loyal subscribers who believe in you as an expert in your blog topic.
As you are reading this now, i don’t have Adsense on my blog, because it doesn’t earn me as much as I want.
The most important requirement to become a successful blogger is good content. Contents that will attract attention, engage and add value to your audiences.
Also don’t just blog because of the money, blog because you care about the people. Satisfy the people and the money will come.
Please don’t chase away potential subscribers with disturbing adverts if the ads are not generating enough money. New visitors hate sites with disturbing ads and may leave without subscribing.
When your blog starts hitting 10,000 monthly visitors then you can add advertising.
You can then make additional monthly income either via AdSense or direct ads sale.
I sold my very first ad space for $600/month.